Sales in a Bootstrapped Saas with Louis Nicholls

Speaking with Louis Nichols on how boostrappers should focus more on sales and less in marketing, in the early days.

Louis Nichols was a cofounder of a VC backed startup that exited and now he consults startups and founders on sales and marketing.

In this Episode we go down into the basics of what Sales mean for a bootstrapped Saas and how to go about succeeding with it.

Some of the things we talked about were:
  • The difference between Sales and Marketing for early stage bootstrapped startups
  • How to go about finding leads
  • Does it matter "who" is behind the product
  • Justin Jackson's "The Myth of a Niche Market" https://justinjackson.ca/niche
Louis is currently running a course, with limited spots, on sales. For all the details visit: http://salesforfounders.com

This episode is sponsored by ColdFeed Studios. Shawn Inman, CFS founder, is offering a free 30-minute consultation for any founder who needs advice on how to move forward. Visit the website https://coldfeetstudios.com/ for details and signup for your free consultation spot.
Episode intro sound "You Can't Fail" by Density & Time © Claritask Inc.