Sales in a Bootstrapped Saas with Louis Nicholls

Speaking with Louis Nichols on how boostrappers should focus more on sales and less in marketing, in the early days.

Louis Nichols was a cofounder of a VC backed startup that exited and now he consults startups and founders on sales and marketing.

In this Episode we go down into the basics of what Sales mean for a bootstrapped Saas and how to go about succeeding with it.

Some of the things we talked about were:
  • The difference between Sales and Marketing for early stage bootstrapped startups
  • How to go about finding leads
  • Does it matter "who" is behind the product
  • Justin Jackson's "The Myth of a Niche Market"
Louis is currently running a course, with limited spots, on sales. For all the details visit:

This episode is sponsored by ColdFeed Studios. Shawn Inman, CFS founder, is offering a free 30-minute consultation for any founder who needs advice on how to move forward. Visit the website for details and signup for your free consultation spot.
Episode intro sound "You Can't Fail" by Density & Time © Val Sopi